AI-powered ads management & creative

AI speed. Human judgment.

Fidus pairs AI-assisted media buying and creative generation with strategists who review every decision before it spends your budget. You get the volume of AI and the accountability of an agency.

No pitch deck. We audit your account and show you exactly where AI and human review fit.

AI Creative Meta Ads Google Ads TikTok Human-Reviewed Landing Pages Attribution Testing Cycles AI Creative Meta Ads Google Ads TikTok Human-Reviewed Landing Pages Attribution Testing Cycles
What we do

Six disciplines, one accountable team

AI tools do the heavy lifting on volume. A strategist owns every decision that touches your budget.

AI-Assisted Media Buying

Meta, Google and TikTok accounts managed with AI-assisted bidding and structure recommendations, reviewed and approved by a strategist before anything changes live.

  • Meta & Google Ads
  • TikTok & Pinterest
  • Budget allocation modeling
  • Human-reviewed automation

AI-Generated Creative

Static, motion and script variations generated with AI tools and refined by our in-house creative team — AI for volume, humans for judgment.

  • AI-assisted concepting
  • Static & motion production
  • Ad copywriting
  • Rapid variant generation

Creative Intelligence

Every ad we run is tagged and scored, so the AI layer learns which hooks, formats and offers actually move your numbers — not just which ones get clicks.

  • Creative tagging & scoring
  • Pattern detection across tests
  • Fatigue prediction
  • Iteration recommendations

Landing & Conversion

Pages built and tested alongside the ads that drive them, with AI-assisted copy variants tested against a human-set conversion baseline.

  • Landing page design & build
  • Offer testing
  • Speed & mobile optimization
  • Funnel review

Testing & Iteration

A structured weekly cycle where AI flags what to test next and a strategist decides what actually ships — the AI proposes, a person approves.

  • Hook & format testing
  • Structured test cadence
  • Documented scale/cut rules
  • Weekly review cycle

Reporting & Attribution

Blended, plain-language reporting that separates what the AI recommended from what a human decided — full visibility into both.

  • Blended reporting dashboards
  • Server-side tracking setup
  • Weekly written commentary
  • AI-decision transparency log
How it runs

Four stages, and you see every one

You always know what is AI-assisted and what a person decided.

01

Audit

Before anything else, we review what you are already running — account structure, creative library and tracking integrity — and write up what we find, AI-assisted where it speeds up the review, always human-checked before it reaches you.

02

Blueprint

We agree the account architecture, the creative strategy and the measurement setup. You see exactly which parts of the plan involve AI-assisted tooling and which are handled directly by your strategist.

03

Launch

Tracking first, then structure, then the opening creative batch — generated at AI speed, reviewed and approved by a person before it spends a dollar of your budget.

04

Iterate

Weekly testing cycles where AI surfaces patterns and recommendations, and your strategist decides what actually scales, iterates or gets cut. Full transparency into which is which.

Selected engagements

What the work looks like in practice

All engagements →

DTC Apparel

Rebuilding creative velocity with AI-assisted variants

A direct-to-consumer apparel brand was shipping one new ad concept every few weeks. We introduced an AI-assisted concepting pipeline that generated variant sets for our creative team to refine and ship weekly, with every variant tagged for what worked.

What we did

  • Built an AI-assisted creative variant pipeline
  • Introduced weekly tagged testing across hooks and formats
  • Kept human review on every asset before it went live
  • Consolidated reporting into one blended dashboard

Scope

  • AI-Generated Creative
  • Media Buying
  • Reporting
B2B SaaS

Using AI to separate signal from noise in search data

A B2B software company had years of search query data nobody had time to mine by hand. We used AI-assisted query clustering to surface patterns a human then reviewed and turned into a restructured campaign.

What we did

  • AI-assisted search term clustering and analysis
  • Human-reviewed campaign restructure based on findings
  • Rebuilt ad copy and landing pages per cluster
  • Set up offline conversion imports from the CRM

Scope

  • Media Buying
  • Landing & Conversion
  • Reporting
Questions

The things people ask first

No. AI tools accelerate research, variant generation and pattern detection, but every meaningful decision — what launches, what scales, what gets cut, where budget moves — is reviewed and approved by your strategist. We will always tell you which parts of the work are AI-assisted.
Engagements are built for brands spending from roughly $10,000 per month in media. Below that, our fee tends to eat too much of the budget to be worth it for you, and we will say so directly.
No. We charge a flat monthly fee agreed up front, so our recommendation to increase or decrease spend is never influenced by what it does to our invoice.
You do. We work inside your ad accounts, and all creative we produce — AI-assisted or otherwise — is yours to keep.
AI tooling speeds up the first-draft stage significantly, but every asset still goes through human creative review before it is approved for testing. Speed comes from the pipeline, not from skipping review.

Let's see what AI can actually do for your account.

Send us access to your ad account. We'll come back with a written audit — no charge, no obligation.

Book a free audit