Process

The same four stages on every engagement, so you always know what is happening and what comes next.

Audit

Before anything else, we review what you are already running — account structure, creative library and tracking integrity — and write up what we find, AI-assisted where it speeds up the review, always human-checked before it reaches you.

Blueprint

We agree the account architecture, the creative strategy and the measurement setup. You see exactly which parts of the plan involve AI-assisted tooling and which are handled directly by your strategist.

Launch

Tracking first, then structure, then the opening creative batch — generated at AI speed, reviewed and approved by a person before it spends a dollar of your budget.

Iterate

Weekly testing cycles where AI surfaces patterns and recommendations, and your strategist decides what actually scales, iterates or gets cut. Full transparency into which is which.

Timeline

What the first 90 days look like

The initial term is 90 days because a real testing cycle does not fit in less.

Week 0 — Audit

We get read access to your ad accounts and analytics. Within about a week you get a written audit covering account structure, creative performance patterns and tracking integrity — AI-assisted analysis, human-checked before it reaches you.

Weeks 1–2 — Blueprint

We agree the plan: account architecture, creative strategy, measurement setup, targets and reporting format — with a clear note on which parts use AI tooling. You sign off before anything is built.

Weeks 2–4 — Launch

Tracking is rebuilt first. Then account structure, then the first AI-assisted creative batch — reviewed and approved by your strategist before it spends a dollar.

Month 2 onward — Iterate

Weekly testing cycles with a documented scale/iterate/cut rule. AI surfaces patterns; your strategist decides what ships. Weekly written reporting, monthly strategic review, quarterly planning.

Questions

Everything else people ask

No. AI tools accelerate research, variant generation and pattern detection, but every meaningful decision — what launches, what scales, what gets cut, where budget moves — is reviewed and approved by your strategist. We will always tell you which parts of the work are AI-assisted.

Engagements are built for brands spending from roughly $10,000 per month in media. Below that, our fee tends to eat too much of the budget to be worth it for you, and we will say so directly.

No. We charge a flat monthly fee agreed up front, so our recommendation to increase or decrease spend is never influenced by what it does to our invoice.

You do. We work inside your ad accounts, and all creative we produce — AI-assisted or otherwise — is yours to keep.

AI tooling speeds up the first-draft stage significantly, but every asset still goes through human creative review before it is approved for testing. Speed comes from the pipeline, not from skipping review.

The first engagement runs 90 days, since meaningful testing takes that long. After that it is month to month with 30 days notice.

No. We take one client per category per market and put that in writing.

Access to your ad accounts and analytics, existing brand assets, and one person on your side who can approve creative within a couple of days. Slow approvals are the biggest drag on any testing cadence, AI-assisted or not.

Start with the audit.

It costs nothing and you keep the findings either way.

Book a free audit